The ROI of Facebook and Twitter Advertising [Infographic]

How do marketers determine the ROI (return of investment) of a social media campaign? What motivates people to like a brand or company on Facebook? What are some success stories on how brands get more fans, followers and sales? Find the answers in the following infographic. Click on image for a larger version.   This infographic is created by the InventHelp Facebook and InventHelp Twitter